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Written by RedStreet founders Erik J. Heels and Richard P. Klau, the book RedStreet's Best Legal Websites 2000 includes the research methodology, analysis, and statistics behind the reviews; detailed scores in 50 categories for the nation's largest 300 law firms; and details about the best website designers.


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RedStreet, in partnership with the Legal Marketing Association (, provides the following book list. Compiled from recommendations from LMA staff, LMA members, RedStreet, and various law firm marketing directors, the list represents a collection of diverse business titles that should help you in your job. If you have any questions about a book listed here or would like to suggest a new book for the list, please visit our contact page and let us know.


RedStreet's Best Legal Websites 2000
Author(s): Erik J. Heels, Richard P. Klau
Written by RedStreet founders Erik J. Heels and Richard P. Klau, the book RedStreet's Best Legal Websites 2000 includes the research methodology, analysis, and statistics behind the reviews; detailed scores in 50 categories for the nation's largest 300 law firms; and details about the best website designers.

Law Law Law on the Internet: The Best Legal Sites & More
Author(s): Erik J. Heels, Richard P. Klau
Written by Red Street co-founders Erik Heels and Rick Klau, Law Law Law on the Internet is a synopsis of what the legal profession is doing online and why. Included with each chapter are lists of the best meta sites for each major category of legal information.

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Author(s): Al Ries, Laura Ries
A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by high-profile firms, the Ries' book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality.

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Author(s): Michael Treacy, Frederik D. Wiersema
From the consulting firm that brought readers Reengineering the Corporation comes a bold new strategy for reinventing competition. The authors describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Kotler on Marketing: How to Create, Win, and Dominate Markets
Author(s): Philip Kotler
For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource.

Selling the Invisible: A Field Guide to Modern Marketing
Author(s): Harry Beckwith
In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed.

Net Gain: Expanding Markets Through Virtual Communities
Author(s): John Hagel, Arthur G. Armstrong
Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities.

Managing the Professional Service Firm
Author(s): David H. Maister
The quintessential manual for managers of accounting, legal, consulting, architectural, public relations, and other service-related companies. "The professional service firm is the best model for tomorrow's organization in any industry. When it comes to understanding these firms, David Maister has no peers."--Tom Peters. co-author of In Search of Excellence.

Leading Change
Author(s): John Kotter
What will it take to bring an organization into the 21st century? Examining the efforts of more than 100 companies to remake themselves into better companies, this short yet visionary guide brings unparalleled clarity and reassuring advice to those confronting the daunting challenge of leading change.

In Search of Excellence: Lessons from America's Best-Run Companies
Author(s): Tom Peters
An American business management "bible" since 1982, In Search of Excellence presents eight specific management principles common to successful companies.

Built to Last: Successful Habits of Visionary Companies
Author(s): Jerry I. Porras, James C. Collins
Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be world famous, have a stellar brand image, and be at least 50 years old. We're talking about companies that even a layperson knows to be, well, different: the Disneys, the Wal-Marts, the Mercks.

The Complete Internet Handbook for Lawyers
Author(s): Jerry Lawson
If you buy just one book about the Internet and you are in the legal profession, it should be Jerry Lawson's Handbook. This is by far the most thorough, engaging and helpful text available. Beginner or expert, you will learn plenty as you browse through this book.

Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Author(s): Guy Kawasaki, Michele Moreno
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment.

Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
Author(s): Patricia B. Seybold
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully.

Net Worth: Shaping Markets When Customers Make the Rules
Author(s): John Hagel, Marc Singer
The rise of e-commerce has only intensified the problem by offering consumers even greater choice and vendors more competition. John Hagel and Marc Singer think they've got a better idea, and in Net Worth, they present an online scenario that would end this chaos and give both customers and vendors what they really want.

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
Author(s): Kim M. Bayne
With this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.

Building Strong Brands
Author(s): David A. Aaker
Far from being an ethereal dissertation on brands, brand equity, and brand identity, Aaker's book presents case examples to which anyone can relate. It is edifying to peruse the sections on past brand strategies and on the making of the Saturn automobile brand, among other topics.

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Author(s): Bernd Schmitt, Alex Simonson
Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Author(s): Kevin Lane Keller
In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Kevin Lane Keller presents the most comprehensive and detailed study of brands and brand equity to date. In his book, Keller provides unique insights into the strategies of a host of leading brands and what they are doing right and wrong. He also introduces a unique model to help anyone interested in building a strong brand or managing a mature or growing brand.

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Author(s): Sam Hill, Glenn Rifkin
In Radical Marketing, Hill and Rifkin examine several well-known companies with an eye toward the practices leading to their prosperity that could be adapted elsewhere. Some choices may raise eyebrows, but all nonetheless support the authors' hypotheses and reveal through detailed profiles and careful analyses precisely what their experiences offer other firms.

Rain Making: The Professional's Guide to Attracting New Clients
Author(s): Ford Harding
Practical tips for professionals in the art of rainmaking.

Relationship Marketing: Successful Strategies for the Age of the Customer
Author(s): Regis McKenna
The best-selling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
Author(s): Anthony O. Putman
How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, "package'' your product, turn prospects into customers, and develop and use advertising.

Marketing Services: Competing Through Quality
Author(s): Leonard L. Berry, A. Parasuraman
Drawing on their current research and surveys of senior executives and scholars, the authors develop a model for understanding the interrelationship between quality and marketing in services, and offer practical insight on what needs to be done to improve services marketing, and how to do it. A carefully researched and refreshingly original book accessible to both academics and executives.

Aftermarketing: How to Keep Customers for Life Through Relationship Marketing
Author(s): Terry G. Vavra
Thoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relationships with customers.

The Arthur Andersen Guide to Talking With Your Customers: What They Will Tell You About Your Business: When You Ask the Right Questions
Author(s): Michael J. Wing, Arthur Andersen LLP
Wing provides checklists, flowcharts, sample surveys, letters, self-assessments, and various work sheets to help measure customer expectations, needs, and satisfaction; and he explains how to evaluate the information those tools help compile.

The Lawyer's Guide to Marketing on the Internet
Author(s): Gregory H Siskind, Timothy J Moses
The first book of its kind, this book provides professionals with an overview of how the Internet can be used to effectively market legal services.

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
Author(s): Leonard L. Berry
A foremost researcher on service quality in America builds a comprehensive model of what makes an organization successful--in a far-reaching guide on how to sustain excellence.

Marketing the Law Firm: Business Development Techniques (Law Office Management Series)
Author(s): Sally J. Schmidt

True Professionalism: The Courage to Care About Your People, Your Clients, and Your Career
Author(s): David H. Maister
Professional firms are forever trying to get their people to act like professionals -- to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. Taking issue with such methods, David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?

The Rainmaking Machine: Marketing, Planning, Strategies, and Management for Law Firms/With 1996 Supplement
Author(s): Phyllis Weiss Haserot

Designing Web Usability: The Practice of Simplicity
Author(s): Jakob Neilsen
Neilsen, considered by many to be the authority on web design and user interface on the Internet, authors a soon-to-be classic on the subject of designing effective Web sites.


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