People often ask us how to make their Web site more visible. In one case, a firm had spent a tidy five figure sum on a Web site, yet it received just a few hundred hits a month. Driving traffic to your site, like any good marketing effort, requires a number of coordinated actions. Put your URL on your business cards and your letterhead. Put newsletter URLs on the newsletters. Make sure it gets publicized in conference materials. When it comes to designing your Web site, you have a few options. First, use keywords in the meta tags. Now when people search for those terms, your site will show up first. Second, use meaningful text on the home page. Dispatch with "Welcome to our Web site" and "please return often to see what we've added." You don't tell people to read your firm brochure next year to see what's changed, do you? And if you don't add much content (which is often the case), what have you accomplished? If you're looking for a good how-to, visit Minnesota attorney Matt Newman's site at pensionpro.com. The elements are all here. A memorable (and descriptive) domain name, good use of keywords, and text on the home page that is sure to get flagged by searches.