First impressions matter. The domain name makes this firm's site stand out: Know Your Rights! Though the firm (the Minnesota personal injury firm of Sieben, Grose, Von Holtum, McCoy and Carey) scores with the domain name, they lose on the domain name REGISTRATION. This site really belongs to the firm's consultants. The InterNIC database (where domain name owners are cataloged) is much like the yellow pages. If you're not listed properly, people won't necessarily find you. And if you want to change ISPs down the road, you'll have a harder time proving to InterNIC that you actually own the domain name! In any event, the content is focused. A page entitled "Your Rights" helps clients prequalify themselves. Maps, phone numbers, and addresses to all three of the firm's offices are provided, which means that people will be able to communicate with the firm however they want. Navigation could be better. Getting the desired information often took two or three clicks when one would do. The search interface on the home page is also a nice touch.